AUDIO: SLEEP COACHES
Having trouble sleeping? One hot new trend is a sleep coach.
– In Buffalo, New York, sleep coach Soda Kuczkowski runs a 2,000-square-foot “sleep center”. Her clients are financial professionals, lawyers and doctors who pay up to $1,100 for a four- to six-week program, not including the accessories for sale in her store. She treats them with holistic solutions, such as magnesium spray, blue-light-shielding glasses and regular yoga and meditation classes.
– Ronee Welch, owner of Sleeptastic Solutions, is certified in insomnia-specific cognitive behavioral therapy. She works on changing the bad habits of her clients, such as looking at their phones before bed and having an inconsistent sleep schedule. She has clients practice relaxation techniques such as breathing exercises and making to-do lists. She charges around $400 over the course of eight weeks.
– Sleep coach Christine Hansen works in Luxembourg. She charges up to $10,000 for a daylong session, including life coaching and dietary tests to determine whether sleep problems may be linked to food issues. She often has new clients cut out sugar, gluten, lactose and alcohol in the belief that they can trigger inflammation, stress out the body and impact sleep. An extra benefit: “Pretty much all of them also end up losing weight, too,” Hansen says. “Sleep is just the first thing to fall back into place.”
* The first thing a sleep coach does is hand clients this article. If that doesn’t knock them out, they move on to stronger stuff.
* Does anyone lose sleep over the amount of money they’re paying their sleep coach?
* You can pay Christine Hansen $10,000 for one day during which she’ll tell you to stop drinking – or you can buy a jar of Melatonin Gummies at Walmart for under six bucks.
* Magnesium spray. Yeah, humans definitely evolved to sniff magnesium spray on the plains of Africa before hitting the sack.
* What a bunch of quacks! How do they sleep at night?
CLIP: What you need is this – our classic “Sleepawake” parody spot.








