STUDY: GO AHEAD AND HIDE THINGS FROM YOUR SPOUSE

A new study from the Indiana University School of Business, the University of Connecticut, and Duke University says hiding a few small purchases from your significant other may actually benefit the relationship.
– The study found that 90% of people have recently kept some everyday purchases from their close partner — like a friend or spouse — even though they don’t think their partner would care if they knew about it.
– The “guilt” stemming from this secret frequently leads to greater investment in the relationship. For example, the guilty party might then spend more money and time planning a date or being willing to watch the partner’s favorite movie even though they don’t like it.
– The types of secret things people keep from their partner: a physical product, or an experience or service (* Like a naughty massage). Most named having a secret food (like a hidden bag of candy), followed by clothing, jewelry, or a hobby, a gift or donation, and a health, beauty, or wellness product.
(The study is published in the Journal of Consumer Psychology.)
* Took three universities to come up with that.
* Let’s take a brief pause so you can snoop through your partner’s dresser drawers.
* Who hides a hobby? Unless that hobby is hooking.
* Researchers find 90% of people hide something from their partner. And the first thing they think is, “It’s probably best I don’t mention this at home.”
* PHONE TOPIC: Are you hiding some non-important thing from your spouse? Why?