STUDY: IT’S THE SIZE OF THE LOGO

A study by evolutionary psychologist Daniel Kruger of the University of Michigan in Ann Arbor found a relationship between men who wear shirts with large logos and promiscuity. He wanted to see whether ostentatious, blingy clothing made men appear more attractive to women, in the same way a male peacock uses its feathers.
– In one test, students were shown a polo shirt with a Ralph Lauren Polo brand logo printed on the left breast in either a small or a large size. They were asked to imagine the man wearing the shirt and rank him on a scale of 1–100 for various factors, such as ‘flirts often’ and ‘knowingly hits on someone else’s partner’ and ‘good at taking care of children’ and ‘devotes most resources to supporting family.’ Men who conspicuously wear large luxury product logos on their shirts were ranked as being more promiscuous and less trustworthy and reliable.
– In another test, participants were asked to say whether men would choose to wear a polo shirt with a large logo or a small logo to various events — including a family reunion and a party attended by a crush. Men said that they would be more likely to wear the shirt with the larger logo in a situation where they were competing for social dominance, in a leadership role or trying to attract a mate. In contrast, they were more likely to opt for the smaller logo when attending a casual dress job interview or meeting their partner’s parents for the first time.
(Full study published in Personality and Social Psychology Bulletin.)
* Sorry, guys. If you’re married, the logo is a no-go.
* Why do I feel like my wife is, right now, going through my stuff and throwing out all of my sport shirts?
* Yeah, that “Cleveland Browns 1989 Division Champs” t-shirt really brings in the babes.
* What I’m hearing is a big logo does not send the same message as a big pickup truck.
* Kind of wondering how much the evolutionary psychologist got paid to have Ralph Lauren be the only brand mentioned by name.