DORITOS ROULETTE COMING TO THE U.S.

Doritos is bringing its limited-edition “Roulette” bags to the U.S. The packages include what appear to be regular nacho cheese flavored chips. But roughly one out of every six chips is super spicy – “melt-your-face” hot, according to the company – even though it looks like every other chip. The gimmick originated in Mexico in 2012, and then in Canada last year. The company is planning on making the product a limited-time offer that comes and goes, like McDonald’s McRib sandwich. Bags will appear in U.S. stores for only about 12 weeks.
* One out of every six is hot. Like Arby’s does with their roast beef sandwiches.
* “Melt your face” hot? They make it sound so delicious.
* Anybody else picturing the Nazis at the end of “Raiders of the Lost Arc”?
* So this is less about the Roulette Wheel and more like Russian roulette.
* Do Americans really need an extra incentive to buy snacks?
* If the high point of your day is reaching into a bag of Doritos and not knowing if you’re going to get a hot one, it’s time to step in front of a bus.
* Yes, McDonald’s McRib sandwiches came and went, but then, like a fast food zombie, they came back.
* This is really going to mess up the stoners out there.
* “Dude, my tongue is on fire! Give me some bong water … anything …”
* Let’s play connect the dots: Driving, snacking, hot Dorito, car swerves, crash, lawsuit.
* This time if someone says, “Bet you can’t eat just one” take them up on it.
* No thanks. I think just buying regular snack food is enough of a health gamble.
* I think this idea should spread. Like what if there was one channel on your TV, that you had to avoid or your set would explode? That would keep it interesting.