THE MOST LOVED/HATED BRANDS IN THE U.S.

The 2023 Axios Harris Poll of Brand Names With The Best Reputations has been released. The poll asked more than 16,000 Americans which two companies stand out as having the best reputation today and which two have the worst. Categories taken into consideration include “character,” “trust,” “ethics,” “vision,” “culture,” “citizenship” (assuming this means ‘American values’), “products and services.” (full survey here: https://www.axios.com/2023/05/23/corporate-brands-reputation-america)
Here are the Top Ten Brands With The Best Reputations In America:
1. Patagonia (outdoor clothing retailer)
2. Costco
3. John Deere
4. Trader Joe’s
5. Chick-fil-A
6. Toyota
7. Samsung
8. Amazon
9. USAA insurance
10. Apple
* Could we have Patagonia run for president with Costco as the VP?
* No one says anything bad about Amazon because if you do, they’ll screw up your deliveries.
* I don’t think about stuff like character, vision and culture when I’m trying to get the best price on toilet tissue at Costco. Does that make me weird?

Here are the Bottom Ten Brands With The Worst Reputations In America, according to the survey:
91. Balenciaga (luxury clothing company)
92. BP
93. Bitcoin
94. TikTok
95. Spirit Airlines
96. Meta (formerly Facebook)
97. Twitter
98. Fox Corporation
99. FTX (the bankrupt currency exchange)
100. The Trump Organization
* What were those categories again – “character,” “trust,” “ethics,” “vision,” “culture,” “citizenship” (assuming this means ‘American values’), “products and services.” Thanks, just checking.
* Guess who wants a recount of the vote? C’mon, guess!!!
* Spirit Airlines is fifth from the bottom – not Southwest? Has anybody who took the poll traveled in the last three years?