THE $699 SHIRT YOU CAN’T WEAR

Would you pay $699 for a digital shirt? You can’t touch it or wear it, or have it sent to you in a box – it only exists on a computer screen. A Croatia-based fashion brand called Tribute has designed the “Zezy” shirt, a plastic-looking blouse with flared short sleeves in either neon green or red. The designers, Filip Vajda and Gala Marija Vrbanic, call it “contactless fashion.” What you get for your $699 is a photo of yourself, which you have sent them, with the shirt fitted to your image, plus a “digital certificate of authenticity as a proof of owning the digital product.” So, basically, you’re paying to have someone digitally superimpose a piece of clothing onto a selfie.
(picture here: https://www.foxnews.com/lifestyle/clothing-brand-digital-shirt-700-fashion-line)
* So it’s literally virtual.
* Let’s all do this: order one and pay for it with a photo of $699.
* You can frame the shirt certificate of ownership and hang it on the wall next to your National Star Registry certificate.
* You can’t get it in khaki? Screw it then.
* I’ve already got clothes that I can’t wear. My wife takes one look and says, “You’re not wearing that.”