RED IS THE MOST-RETURNED COLOR
When shopping online, a lot of items – especially clothes – get returned. Why? Yotpo, an e-commerce marketing platform (* They’re just making up these names now, right?), has analyzed 51 million customer reviews of returned products and found that among those reviews mentioning the color red, 70% were negative. The main issue with red products was a discrepancy in the shade of red that the customer thought they were getting – the item, when received, not matching the color on the website.
* And those fire trucks are tough to return, let me tell you.
* So basically it’s your fault for not having a better phone or monitor.
* Uh, people realize the color is gonna look different indoors, vs in sunlight, vs at night … right?
* It makes you see red. Or some version of red, who knows?








