IKEA THREATENS TO SUE VIDEO GAME OVER SIMILARITY

IKEA has threatened to sue the maker of a horror video game over virtual locations that it says too closely resemble the iconic look of the furniture store. The store has issued a cease-and-desist order against game designer Jacob Shaw and his game “The Store Is Closed,” due for release in 2024. The challenge is set in a furniture store called “STYR,” a Swedish word meaning “controls,” where the store has a blue exterior and yellow logo, just like IKEA. In the game, players wander through a maze-like store violently fighting dangerous things using makeshift weapons and forts. Shaw says he will comply with the demands and make changes because he would “really rather not get sued.”
* The revised game will be set in an Arby’s.
* He figured IKEA’s lawyers would take him apart in court.
* How violent is this furniture store? Are Allen wrenches used as weapons? Do characters get their fingers pinched unfolding a chair?
* “Look out, he’s got little meatballs!!!”
* In the game, you die from fighting. In the actual IKEA, you die from exhaustion trying to find the exit.