HASBRO TRADEMARKS PLAY-DOH SMELL

Toymaker Hasbro announced it has trademarked the smell of Play-Doh. The odor is described by Hasbro as a “sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.” Jonathan Berkowitz, senior vice president for the Play-Doh brand, says,”The scent of Play-Doh compound has always been synonymous with childhood and fun. By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”
* Well done, Jonathan. Please accept this $15 million bonus.
* “Sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.” Sounds like Martha Stewart.
* They trademark the smell, but not an easy way to clean up the mess after your kid’s done playing with it.
* And here I was going to create a Play-doh aftershave line.
* Don’t forget to also trademark the smushiness-to-crumbly ratio.
* PHONE TOPIC: Remember these great smells of childhood? What are the other great smells of your past:
– Fruit Stripe Gum
– Silly Putty
– Crayola crayons
– Lip Smackers lip balm
– Pink pencil erasers
– Band-aids
– Vicks Vapo Rub
– Charcoal grill
– Vinyl records