CONSUMERS TURNED OFF BY “AI”

It turns out that tacking the “AI” label on products may actually drive people away. A study published in the Journal of Hospitality Marketing & Management found that describing a product as using AI lowers a customer’s intention to buy it. Researchers sampled participants across various age groups and showed them the same products – the only difference between them: one was described as “high tech” and the other as using artificial intelligence. They tested vacuum cleaners, TVs, consumer services, and health services. In every single case, the intention to buy or use the product or service was significantly lower whenever they mentioned AI in the product description.
* ‘Cause “AI” stands for “We added more electronics and software that will stop working in less than a year.”
* Isn’t it odd that they didn’t have to use AI to learn this.
* Well, you never have to worry about finding intelligence on THIS show, artificial or otherwise.
* I saw a tube of AI toothpaste in the store. If you don’t floss, it calls your dentist and tells your hygienist to nag you.