AUDIO: THE MOST MISPRONOUNCED BRANDS

A company called Business Financing scoured through the world’s biggest online pronunciation dictionary, Forvo, and ranked the number of times people clicked on every brand and company name to hear the pronunciation. After looking at more than 16,000 global brands, here are the ones that people needed the most help pronouncing. If there are any YOU don’t know how to pronounce, you can run them through the Forvo website’s pronunciation generator on-air!
1, French financial services company Société Générale
2. Peugeot
3. Porsche
4. Tommy Hilfiger
5. IKEA
6. BMW
7. Citroen
8. Marlboro
9. Mercedes-Benz
10. Louis Vuitton
11. Spotify
12. Lamborghini
13. Audi
14. Volkswagen
15. Carrefour
16. Hitachi
17. Samsung
18. Pfizer
19. Volvo
20. Hermès
* So many car companies people can’t pronounce? Thirteen car commercial every hour on any show on TV, and that still isn’t enough?
* Luxury car brands, luxury designer brands… I work in radio. I’m never gonna have a reason to say most of these.
* The wife and I were just over at the Icky-A store last weekend.
* Well, don’t I feel like a real maroon.
* For the life of me, I can’t figure out how to mispronounce BMW.
CLIP: Here’s our classic “Hard To Pronounce Composers” parody spot.
http://morningsidekick.com/prep/wp-content/uploads/01-10-HardToPronounceComposers.mp3