ATHLETES PERFORM BETTER AFTER DRINKING A PINK DRINK

Researchers in London say that consuming pink drinks appears to help people run faster and further. According to a team from the University of Westminster, pink drinks boost performance by more than four percent. The effect seems to be purely psychological. Study authors asked participants to run on a treadmill for 30 minutes at a consistent speed. They were given either a pink or clear artificially-sweetened drink to sip throughout the run. Both drinks were exactly the same and only differed in appearance, with food dye added to change the color. The pink color not only enhanced the perception of sweetness, but also enhanced feelings of pleasure, running speed and distance covered during a run. Researchers say the phenomenon could lead to the creation of more effective sports drinks.
* Or not.
* You can wait for these upcoming more effective pink sports drinks, or you can buy a little bottle of pink food coloring.
* That’s great, guys. Go get another research grant and do blue.
* How’s that cure for COVID coming, fellas?
* And yes, this story has been brought to you by pink-colored berry flavor 5 Hour Energy.