VALENTINE’S DAY SURVEY

A survey of 2,000 Americans, by Talker Research, asked questions about Valentine’s Day. Here is what they found:
– 30% of married respondents see Valentine’s Day this year as a needed boost for their relationship.
– Men were more likely to feel their relationship needs a Valentine’s Day boost than women were (35% men, 26% women).
– The average American polled estimates you need to spend $133 per person in total for a good Valentine’s Day overall when factoring in food, gifts or activities.
– Twenty-eight percent of Americans polled said a good Valentine’s Day shouldn’t cost anything at all.
– Women were much more likely to feel Valentine’s Day shouldn’t cost anything than men were (34% women vs. 21% men).
– A third of couples polled (32% married or in a serious relationship) are deliberately not spending this Feb. 14 in order to save money.
– One in six couples say this Valentine’s Day could be “make or break” for them this year. They felt this year, for some reason, was particularly crucial for their relationship.
– 64% of those surveyed feel Valentine’s Day is overrated.