THE WORLD’S MOST EXPENSIVE CHOCOLATE BAR

Still stuck for a Valentine’s gift? How about the world’s most expensive chocolate bar? Jerry Toth is co-founder of To’ak, an Ecuadorian chocolate company. They’ve got a limited-edition chocolate bar made from the beans of ancient cacao trees in Ecuador that sells for $385. It’s about 4 inches square in size. To’ak ages the beans for four years in a French oak cognac cask. Since its launch, the company has completely sold out each edition of the bars it has released, with about 100 bars per edition. As for taste, Toth describes his candy as a dark chocolate with caramel and fruit notes with hints of kelp and seawater.
* No no no – don’t oversell it!
* The French are making cognac out of seawater?
* Can you use it for S’mores?
* $385. About as much as a dozen roses at the supermarket this week.
* While you’re at it, why not mix in some gold flecks and double the price?
* It’s hard to come up with something more pretentious than a $385 chocolate bar, but they did it with their name – To’ak.
* Wait – wasn’t To’ak the name of Mr. Spock’s teacher at the Vulcan Science Academy?