AUDIO: NO ONE’S USING HEALTH APPS
The results of a survey that should surprise no one show that nearly half the people who download health apps never use them. The online 36-question survey by researchers from NYU Langone Medical Center questioned 1,604 adult smartphone users, with an average age of 40. It found that 58 percent of them had downloaded one of about 40,000 health apps available in the marketplace, with 42 percent downloading five or more. 46 percent said they have downloaded apps that they just don’t use anymore. Many cited concerns about hidden app fees, privacy, and waning interest over time as reasons for not using them.
* I keep all my health apps in my basement app, next to my treadmill app.
* Maybe the forty-thousand-and-first health app will be the one that really catches on.
* Smartphone users with an average age of 40? Yeah, that’s about when you pretty much get fed up with exercise.
* Concern about privacy? Forget that, we can all see how out of shape you are.
* Speaking of waning interest, who has time to take a 36-question survey?
* The Census wasn’t that long.
* So? There are plenty channels on my TV I don’t go to either.
* Maybe buying health apps just makes you feel healthier like sitting on the sofa watching those exercise shows.
CLIP: Our classic “Snordic Quack” parody spot.
