NON-ALCOHOLIC BEER SURPASSING ALE IN BEER SALES CATEGORY

Non-alcoholic beer is overtaking ale as the second-largest beer sales category by volume worldwide this year, according to a new projections from industry tracker IWSR. IWSR is projecting that no-alcohol beer will grow by 8% annually through 2029, while ale’s volume is expected to slide 2% annually in that same period. Non-alcohol beer has been gaining popularity as more consumers cut back on their alcohol consumption, prompting brewers to invest in zero-proof alternatives. Gen Z drinks less than prior generations at the same age, and millennials hold the largest share of non-alcohol drinkers, according to IWSR. Younger drinkers use buzzwords like “sober curious” and “damp lifestyle” to describe moderating their alcoholic intake.
* “Cash insolvent” might be another buzz phrase for why kids aren’t drinking.
* I have a friend who lives a “damp lifestyle.” He sweats like you wouldn’t believe.
* Maybe beer doesn’t go along with rizz, as the Gen Zers say. Whatever rizz is. Am I using that word right?
* I remember asking this question when I had my first taste, and I still have it now: Why would anyone drink beer if not for the alcohol, because it certainly isn’t the flavor.
* Coming next: Pot that doesn’t get you high.