MAN READS WEBSITE PRIVACY POLICY, WINS BOTTLE OF WINE

The head of a boring little UK organization called the Tax Policy Association thought it was stupid that they were required to post one of those boring website privacy policy paragraphs about permissions and cookies and advertising. He wanted to see if anybody actually read it. So, in the middle of the boring verbage her slipped in the sentence: “We’ll send a bottle of good wine to the first person to read this.” For three months, the offer just sat there. Then someone sent an email to Tax Policy Associates asking about the wine. They had a winner, who received a bottle of Château de Sales 2013, which sells from anywhere between $25 – $55 a bottle. The winner was someone trying to write a privacy policy and was actually reading examples from other organizations. Dan Neidle, the man who posted the privacy paragraph with the wine offer, said he got the idea from the band Van Halen, who famously used to ask for a bowl of M&Ms with all the brown ones removed in its tour rider to see if anyone was paying attention to the technical instructions in the document.
* Those wild guys at the Tax Policy Association rock!
* It’s no secret that it helps to be a little drunk to get through those privacy things.