MAN SUING OLYMPIA BEER FOR FALSE ADVERTISING
Brendan Peacock, a 37-year-old Sacramento man, has filed a federal class-action lawsuit against Pabst Brewing Co., alleging false advertising in the sales of its Olympia beer products. At issue is the slogan “It’s the Water.” Peacock’s suit says the beer company falsely implies that the beer comes from artesian spring water in Tumwater, Washington, when, in fact, the company brews Olympia in the San Gabriel Valley city of Irwindale. “It is unclear where the water is actually from,” the lawsuit claims, adding that parts of Irwindale are served by a utility that chlorinates its water and that the area’s water supply “has been contaminated by industrial solvents in the past.” The Olympia website says its beer “blends nature’s finest raw materials from the fields of the Great Northwest into an icon as stunning as the land itself.”
* “… with the stimulating tang of industrial solvents.”
* You have to admit, “Irwindale Beer” doesn’t have quite the panache of “Olympia Beer”.
* Beer slogans are misleading? You mean This Bud wasn’t for you?
* Foster’s isn’t Australian for beer?
* A&W doesn’t give me that frosty mug taste? Oh, wait – that’s root beer.
* Boy, if you can’t trust advertising, what can you trust? We’ll be back after these messages.
* CLIP: Do you really want all-natural spring water these days? The Firesign Theater’s classic “Bear Whizz Beer”.
