THIS YEAR’S “MUSIC/TV/RADIO/PODCAST FOR YOUR PET” STORY

Spotify can now generate playlists for your pets. A new feature claims to customize mixtapes to a particular species and personality traits. The โ€œPet Playlistsโ€ tool allows users to choose between dog, cat, iguana, hamster and bird, then tell the platform how energetic or friendly their animal is to help Spotify โ€œpick the playlist vibe.โ€ For instance, a playlist curated for a relaxed, curious cat plays 30 tracks including The Cureโ€™s โ€œAll Cats Are Greyโ€ and โ€œNever Run Awayโ€ by Kurt Vile. (* Hey, I get it – they’re SONGS ABOUT CATS! Why has nobody thought of this before?)
– Spotify has also launched a podcast called โ€œMy Dogโ€™s Favorite Podcastโ€ for when you leave the house. While ambient music takes up most of each five-hour episode, the show begins with a British-accented narrator reassuring its doggo listeners: โ€œI know you are going to have such a relaxing and enjoyable time right here.โ€
* God, I hope Spotify didn’t put too much money and research into this project. Though something tells me they didn’t.
* One of the five animals chosen is “iguana”? Seriously? But no “ferret”?
* If you think this is a great idea, don’t forget to also hang some relaxation crystals over the doggie bed.
* That’s good – cover up the sound of a burglar breaking in with a podcast for your dog.
* I guess it’s better than the videos of cats that make your dog jump up and knock the flatscreen off the wall.
* Good luck getting earbuds that fit a parakeet.
* Beat this, Pandora!