LEARN ABOUT YOUR TURKEY BEFORE YOU KILL IT, PLUCK IT, COOK IT, CARVE IT AND EAT IT

This Thanksgiving you can not only eat turkey, you can also read about your turkey’s backstory with a tracker code. Turkey trackers are being used for the first time on Jennie-O and Honeysuckle White turkeys. The interactive online activity allows shoppers to plug in the “Meet Your Farmer” code found on the package. It will lead you to information about what farm and where the turkey came from, the family who raised it, and even things like their favorite family tradition.
* Like whether they chop their turkeys’ heads off, or whack ’em with a hammer.
* Brought to you by the Vegan Council of America.
* Meet your turkey! Learn its name and the names of its friends! Find out what its reaction was as it was led to the slaughterhouse! No thank you.
* Never get personal with your food, that’s my motto.
* You can take this idea and stuff it.