INVENT A CHOCOLATE BAR
The Cadbury chocolate company is asking the public to come up with its newest candy bar. Over on cadburyiventor.com the website lets you customize your dream bar by combining a series of ingredients, including nuts, chilies, marshmallow, coffee, bubblegum, tomato, dijon mustard, cranberries, apricots, and more. There are about 90,000 different combos to choose from. After picking your favorite ingredients—up to three—Cadbury will prompt you to give the chocolate bar a name, and write a few words explaining your decisions. If you’re chosen as one of three finalists, you’ll visit the Cadbury Chocolate Center of Excellence, where your chocolate bar will go from fantasy to reality, and then you may get the chance to see your creation on grocery store shelves in 2019.
* Expect to sign a waiver, though. Lots of waivers. Actually, better bring a lawyer.
* Fill a Cadbury egg with booze and call it a Snockers.
* Fill it full of air bubbles and call it 60% more profit.
* Do what they do at Taco Bell – put the same ingredients in a different order, call it Cadbury Deluxe or some such.
CLIP: The Alphabetaco, from our vault.
