COOKIE WAR: PEPPERIDGE FARM SUES TRADER JOE'S

Pepperidge Farm is suing Trader Joe’s for copying its popular Milano cookie. The lawsuit claims Trader Joe’s Crispy Cookies look too similar to the Milano cookie. Milanos, which were first introduced to the market in 1956, are crispy oval-shaped vanilla cookies with a chocolate crème filling. The cookie was trademarked in 2010. Trader Joe’s version of the sandwich cookie is more rectangular but has rounded edges, which Pepperidge Farm says is too similar. Pepperidge Farm wants Trader Joe’s to immediately stop selling Crispy Cookies and is also seeking compensatory and punitive damages.
* There will be no winners in the overpriced cookie war.
* Wow, a battle over cookies. This one is personal.
* I’m going to have to remain neutral by eating cookies from both sides.
* Sure, Trader Joe’s could make THEIR cookies rectangular, but then they’d be giving us more cookie for the same amount of money.
* What if Trader Joe’s changed the name to “Not Milanos”?
* This is dangerous. A lot of people don’t know this but the conflict between Sunnis and Shiites actually began with a dispute over cookies.
* Maybe Trader Joe’s didn’t steal the idea. Maybe it’s more like a tribute thing.
* Now I have a craving for a glass of milk.