AUDIO: DOVE SOAP’S “BEAUTIFUL/ AVERAGE” DOOR EXPERIMENT
Dove Soap continues its “choose beautiful” campaign with an experiment where they took two doors into the same building, labeling one door “Beautiful” and the other door “Average”. Most women walked in through the “average” door.
(video: https://www.youtube.com/watch?v=7DdM-4siaQw) The experiment is based on a statistic from Dove that 96 percent of women wouldn’t describe themselves as beautiful. In the end, Dove thinks that we all should Choose Beautiful.
* I know I do!
* Dove thinks that we all should Choose Beautiful. And buy their soap.
* Women with low self-esteem and appearance issues? SHOCKER!
* Maybe the women going through the doors think it’s a trap.
* Although you can’t argue with the science here.
* Maybe they chose “average” because they’re not on an ego trip.
* Does this work? Go tell Steve Buscemi to “Choose Beautiful” and let me know how that turns out.
* Hey, I just want some soap to get the overnight grease off my face, not a psychotherapy session.
* That’s why I like Ivory Soap’s new campaign: “Unlike Dove, we won’t judge you.”
* Wait, if everybody was beautiful, then beautiful would be the new average.
* And then hot would just mean lukewarm.
* PHONE TOPIC: If you were confronted with those signs, which door would you walk through? Is this ‘experiment’ demeaning to women?
CLIP: From the video, a woman questions why she chose ‘average’.
