THE CREST TOOTHPASTE TUBE DEBACLE

Last week, GQ writer Caity Weaver put out into the public arena what many of us have been experiencing in silence for years. She complained about the lousy design of the Crest Toothpaste tube, tweeting, “This is the worst toothpaste ever designed by man OR demon. It will turn yr bathroom into a bright blue toothpaste swamp.” The response has been overwhelming. If you have bought Crest Pro-Health Toothpaste, you know two things: 1) The cap will not close; 2) The toothpaste is runny and will leak out in a puddle onto your counter. Apparently, Crest recognizes the problem. A spokesperson said in an email, “I can confirm that we are actively working on a solution, and hope to have it in market soon.”
* Finally, America stands up to Big Toothpaste.
* I always thought it was a ploy to waste toothpaste, to make you buy more.
* So how many of you are dipping your toothbrush into the pile of blue goo in the sink and brushing your teeth anyway?
* Just change the name from Crest Pro-Health Toothpaste to Crest Pro-Health Toothsyrup.
* Not to overstate the problem, it’s the Deepwater Horizon of toothpaste.
* So why do people keep buying it? Is Crest secretly putting nicotine in it?
* While were at it, how about those plastic containers from the supermarket bakery? Ever try to open the lid on a plastic box of cupcakes, or a piece of cheesecake? Im-freakin’-possible.
* Wait, consumers want a cap that closes? Come on. That’s just nitpicking.
* This is like if United Airlines made toothpaste.
* At least have a number you can call after a spill so a counselor can talk you through it.
* PHONE TOPIC: Poorly designed products.