AUDIO: BURGER KING RUNS INVASIVE "OK GOOGLE" TV AD
You remember that story from last month about someone on TV saying “OK, Google”, and people’s smart devices started ordering products? Burger King is using the same gimmick in a new television commercials, trying to prompt voice-activated smart speakers from Google into describing its Whopper. The gimmick is, the actor on TV says, “15 seconds is not enough time to explain all the fresh ingredients in the Whopper sandwich. Then he says, “O.K. Google, what is the Whopper burger?” This phrase will prompt your Google Home device to describe the burger. The commercial will run on MTV and Bravo and late-night shows starring Jimmy Fallon and Jimmy Kimmel.
* This can’t possibly be legal.
* The only people allowed access to our devices without our permission is the NSA.
* Maybe Fast Food is starting to work alongside the Deep State.
* This is just beginning. Next up the ads will ask Google to fly a burger to your house with a drone.
* They claim that 15 seconds is not enough time to describe all the fresh ingredients in a Whopper? Oh, I think they can manage.
* I’m assuming they’re referring to the slice of tomato.
* I know they didn’t slaughter the cow in the parking lot, so you can’t count the burger.
* The entire “OK, Google” gimmick has been done before, so that means the new ad campaign isn’t even fresh.
CLIP: How the spot works. First is the TV spot, then comes what your Google device will be prompted to say.
