DOMINO’S PIZZA FAILS IN ITALY, FOR SOME REASON

American pizza restaurant chain Domino’s is closing the last of its 29 stores in Italy after – incredibly – failing to capture the Italian market for pizza. They launched the expansion in 2015, with plans to open 880 stores and bring what was then a new concept of home delivery service to the nation. At the time, the company said, “Domino’s is a global brand. We will be using a recipe created by us, using locally-sourced wheat. Everything else is purely Italian.” But even when the pandemic expanded the Italian’s desire for food delivery, Domino’s pizza is not what they wanted delivered.
* There’s just no getting through to some people.
* Did they try everything? Did they try Mac ‘N’ Cheese Stuffed Crust pizza? Cheesburger pizza? Meat Crust pizza? Unlimited breadsticks?
* After making the announcement, the Domino’s CEO went out and got sauced. I’m talking pie-eyed.
* Their plans fell flat, like a row of those black rectangles with white dots on them.
* The company says they will now try opening some Panda Express restaurants in Hong Kong, see how that goes over.