JC PENNEY TO SELL THINGS FOR A PENNY

In a bid to bring shoppers back into its stores, struggling retailer J.C. Penney is launching a new “Get your Penney’s worth” marketing campaign. J.C. Penney will be marking some items down to just 1¢. The plan calls for some items to be sold on a buy one, get one for a penny basis, while others will cost one penny outright with no requirement for an additional purchase. Each store will have limited items available for a penny. “We’re going to do it with items we’re proud of,” said Mary Beth West, J.C. Penney’s chief customer and marketing officer.
* Make that J.C. Penney’s FORMER chief customer and marketing officer.
* I didn’t think any store could get sadder than Sears – but here you are.
* You can even buy a penny for a penny, plus tax.
* Will they sell a Nestle’s $100,000 Bar for a penny?
* That’s great. But who has pennies anymore?
* A Bitcoin sale – that’s what they should be having.
* It also sounds like they spent around a penny on that business model.
* Next up: a plan to nickel and dime us to death.
* I’m getting 24 other people together and going shopping with a quarter.
* Then, if this plan doesn’t work, they start paying us to take the stuff.
* Just remember…the economy is doing great. And anyone who disagrees is “peddling nonsense.”