PLAY-DOH TRADEMARKS ITS SCENT

Hasbro, Inc. has filed paperwork to trademark the smell of Play-Doh, presumably to keep copycats from creating similar-smelling clay, or candles, or perfume. The company describes the smell as “a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”
* They trademark the scent, but not the taste?
* Suddenly I want some cookies.
* It’s the same way E-Z Bake Oven trademarked the smell of burning fingers when you reached in to grab the charred salt biscuits.
* Hasbro, Inc doesn’t miss a beat, do they?
* Play-Doh goes back to the 1930s, so NOW the Hasbro lawyers jump to attention?
* Even government bureaucrats act faster than this.
* This should really help fight the black market in bootleg Play-Doh.
* The ball’s in your court, Silly Putty.
* Now if you could trademark the smell of bacon cooking? Then you’d have something.
* PHONE TOPIC: What was your favorite scent from childhood?